Tracy joined LifeHouse/Integro in the fall of 2009, as a Financial Analyst. He was promoted to Director of Media in 2010. In this role, he managed an over $50k/month budget allocation for media buys across, print, TV, billboards and digital. He also formulated and led a 360-marketing campaign starring Academy Award-winning actress Shirley Jones; including TV commercial development, production and direction, media buying and event planning, which led to the profitable divestiture of a significant amount of LifeHouse’s holdings.
Tracy has been Integro’s Director of Marketing since 2016. In this function, he oversees all branding, messaging and marketing initiatives for the entirety of Integro’s portfolio as well as the creation of all marketing materials and content. He currently strategizes the deployment of and manages over $75k/month in allocated budget for advertising buys across a variety of media, handling brand positioning, vendor relations and design and creative approvals as well as guiding strategy.
Tracy holds an MBA from the University of Southern California’s Marshall School of Business and a Bachelor of Arts from Chapman University. He is a member of Beta Gamma Sigma.